I prefer to shop in store. But I live in the country and the shops in the nearby town don't always have what I want. Then I shop on line.
I had a female friend (we've got out of touch) who liked me to go shopping with her in preference to her husband. He would just sit in a coffee bar and wait. So she felt rushed. Maybe she even valued my views. That's understandable with household hardware. But she also liked me to go clothes shopping with her. I pointed out the things I fancied seeing her in (when she was not naked). I did encourage her to dress adventurously.
I prefer online shopping for most of the things I buy but for things like clothes I shop in store.
A lot of the things I have here as in electronics, furniture, home accessories have been bought online from Amazon...yes I admit I am an Amazon junkie lol..being a prime member makes it worth it to me.
When I want to buy clothes, shoes etc I go shop in store be cause of trying things on so I feel like I help out both types of shopping.